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There was an interview Triple H did about Goldberg when Goldberg was in the WWE. He talked about how one of the reasons he never got over (in his opinion, anyway) was that the WWE didn't have and endless supply of wrestlers for him to plow through like WCW seemed to have at the time. Let's face it, the WWE has a fairly good sized roster when you add both shows together, but even then it doesn't hold a candle to the roster WCW had when Goldberg debuted. A streak would not work in the WWE because it would only take a few months to go through everyone on Raw or Smackdown before the guy would have to either start repeating opponents or switch shows. You could get longer out of them if they would have a feud with certain guys, but how boring would it be to see one person lose to the same guy over and over (besides, don't John Cena opponents suffer this humiliation enough?).
Besides that, WWE creative has ADD when it comes to long term storylines. Even if they decided to give someone a streak, they'd ultimately forget about it or get bored with it within two months. WCW was notorious for making storylines last too long, and the WWE is notorious for not letting them last long enough.
And if the streak did manage to beat Goldberg's, then what? The streak became Goldberg's entire gimmick, and when it ended, there was nothing really special about him anymore. Personally the night Goldberg lost the title to Kevin Nash was the day I stopped caring about Goldberg.
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