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Ron Simmons as WCW World Champion didn't draw as much, so WCW booked him in matches before the main event, which usually featured Sting.
Booker T and Scott Steiner as World Champions in WCW were cases of too little, too late.
Vampiro didn't do well in WCW, because he didn't really push himself, despite help from Sting.
Mike Awesome in WCW was a clusterfuck, because they gave him gimmick after gimmick.
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