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The WWE is such a different business nowadays and over the past decade than wrestling always used to be.
As CSL said, it's a time where the champion isn't really carrying the company on their back anymore. There are 2 champions, 2 brands, and a huge roster that is full of stars.
A guy like Cena and Undertaker remains just as much of a draw and important regardless of the belt, and guys like RVD and The Miz are hard to judge as "drawing champions."
Obviously Cena and Orton are still the top dogs on Raw, regardless of who champion is.
WWE has made that motto evident.
I think a big part of how much of a draw you are in this day and age is merchandise sales.
People are coming to the arena to see WWE as a product, and all of their favorites. But who is moving merchandise and pulling a lot of weight in that collective cast of characters?
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