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Not much besides work on promo ability since he already has the crowd liking him, has good wrestling ability, and usually is great in most of the feuds he's involved.
The biggest problem isn't him but the writers or whoever is pushing him since its never consistent enough to benefit him. He beats Sheamus to be #1 contender and his feud with Miz over the title ended a week later. It is a bit similar to Kofi being pushed multiple times and then having it abruptly stop for no real reason each time.
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