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I agree that the Rock didn't use the WWF(E) as a means to an end, and what he did opened up the road for WWE movies.
As of this moment, it appears as if the WWE needs The Rock more than the other way around - and instead of having him guest host a RAW, or appear via satellite for a single promo, they went ahead with the best idea that got everyone hooked. What would be interesting is if the seeds planted for this (Cena's earlier comments about the Rock) were a lead up to a plan that only got in motion right now, thanks to The Rock's schedule, or any other such logistical problem.
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