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Hogan himself is probably one of the 3 most mass appealing, charismatic wrestlers that has ever come along. Sure, booking plays a role, but Hogan absolutely killed it as the top babyface during his WWF run, and completely changed the dynamics of the Monday night wars during his WCW run.
I think people who claim he was simply in the right place at the right time are blinded by the many negatives Hogan has shown. Fact of the matter is, Hogan was, and to the mainstream world, still is, wrestling. Macho Man, Warrior...they never were Hogan, and couldn't carry the torch (and a company) like he did. Among wrestlers, only Austin and Rock are near him as far as such widespread appeal.
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