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Keep the brand division.
Get rid of the draft. Keep people on the same show for a while, let storylines develop more. Make it seem like 2 different companies, so that when we do PPV's like Bragging Rights, it would seem like it actually mattered. When someone needs a fresh start, have them either "traded" to the other show or sign as a "free agent" whos contract had expired.
Put the tag titles on Smackdown and push tag teams. Unify the IC and US titles and put that belt on Raw, push singles matches. Have the two world champs meet, once a year, at bragging rights.
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