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Firstly, I'd keep the brand split, but I'd balance the rosters.
I'd unify the titles and have 1 champ for both shows thus culminating in the champ having 2 storyline fueds going at once. In fact, I'd have every title match be in a triple threat at each PPV between the champion and the #1 contender from each show.
Main event scene would be as follows:
Raw
C.M. Punk
Daniel Bryan
Dolph Ziggler
John Cena
John Morrison
Randy Orton
Sheamus
SmackDown!
Alberto Del Rio
Christian
Cody Rhodes
Edge
Jack Swagger
Rey Mysterio
Wade Barrett
HHH, Undertaker, Big Show, and Kane could be inserted as needed to freshen things up a bit, or if a slew of injuries were to happen.
Scrap the tag titles all together since the tag division clearly means nothing anymore.
Retire the diva's title and then dump the following divas all together: Alicia Fox, Brie Bella, Eve, Kaitlyn, Kelly Kelly, Melina, Nikki Bella, and Tamina. I'd keep LayCool, Beth Phoenix, Maryse, Gail Kim, Natalya, Rosa Mendes, and Vickie, but only as valets/managers.
Raw would get a heel GM as a mainstay. Cole works perfectly for this. SD can keep a face GM so Teddy Long stays too.
Bring back the Cruiserweight title to SD and make the division as follows.
Cruiserweight Division
Chavo
Curt Hawkins
Evan Bourne
Heath Slater
JTG
Justin Gabriel
Kofi Kingston
Trent Baretta
Tyson Kidd
Yoshi Tatsu
Zack Ryder
The U.S. Title and IC title could be unified and the IC title could be the mainstay title for Raw and that division could look like this.
IC Division
Chris Masters
Drew McIntyre
Ezekial Jackson
Mark Henry
Mason Ryan
Michael Tarver
R-Truth
Santino
Skip Sheffield
Ted Dibiase
William Regal
The following would all be future endeavored:
Alicia Fox
Brie Bella
David Otunga
Eve
Hornswoggle
Jey Uso
Jimmy Uso
Kaitlyn
Kelly Kelly
Melina
Nikki Bella
Tamina
The Great Khali
Tyler Reks
Vladimir Kozlov
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