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Get rid of dead weight like Khali and Kozlov.
Keep the weekly programming to two shows per week, two hours each. You do not want over saturation, but at the same time you want enough time to develop storylines.
Gimmick matches are used sparingly, and for the most part aren't tied to a PPV.
Keep the brand split. I like the idea of the brand split because, in theory, it keeps the main event from dominating the television.
Have one RAW GM, a SmackDown! GM, and bring back the board of directors, but give them a face. The board of directors will be used in cross-brand issues and can over-ride any GM decision. They are essentially in Vince McMahon's position (on-screen). However, they would be used VERY sparingly (maximum three times a year), and never appear live, only in pre-tapes and interviews "from Titan Tower".
Keep the brands separated until January 1st. At this point, RAW and SmackDown! officially become one roster until WrestleMania. This allows cross-exposure between the two shows while keeping the brands separated for the rest of the year (barring the brand wars, as seen below).
The week after WrestleMania (the second RAW), the rosters are resplit and the draft is held. It would be done via picks by the GMs.
June is "Brand Wars" month. There will be a large cross-brand King of the Ring, with the semi finals and finals at the PPV. The first round is RAW vs. SmackDown! talents. The winner gets a title shot for the title of his choosing at SummerSlam. This essentially turns King of the Ring into SummerSlam's Royal Rumble.
PPVs/specials are as followed. I've cut down the PPVs to 7, and in off months included television specials that serve the same purpose.. I'm just using random names, I'd rather have all new properties outside of the established big 5. Most, if not all shows (outside of the big five) would have sub-titles, similar to In Your House.
Also, the cross-brand specials would NOT take the place of a RAW or SD. They would be aired on Sunday night in the normal PPV slot on USA.
January - Royal Rumble (PPV)
Feb/March - No Way Out
March/April - WrestleMania (PPV)
March/April - The Draft (3 hour cross-brand special)
May - 3 hour cross-brand special
June - King of the Ring (PPV)
July - Fully Loaded
August - SummerSlam
September - 3 hour cross-brand special
October - 3 hour cross-brand special
November - Survivor Series
December - 3 hour cross-brand special
The titles are as followed:
WWE Championship - Cross-Brand
Diva's Championship - Cross-Brand
Tag Team - Cross-Brand
IC Championship - RAW
US Championship - SD
The IC and US would be bumped up in prestige, and the scene would be a mix of main eventers and up-and-comers. The titles would be important enough that main eventers would WANT them, but the division wouldn't be completely dominated by main eventers.
The tag divison would have a resurgence. It would be to the point that the tag team championship would be important enough that it would be the main event of at least one PPV every year.
There is a catch for the tag division, though. You must be within an active tag team for a minimum of three months, and have at least 6 matches together to challenege for the tag team championship. This is to keep the division as a relatively separate entity. Also, career tag teams would come back.
Managers would be used for guys who aren't great on the mic but are still of use. Some will manage one person, while others would manage large stables, ala the Heenan Family.
Finally, and most importantly, Sports Entertainment must take the front seat. That isn't to say that wrestling isn't important, but we have to be realistic and realize that if you're not sports entertainment, you're going to fail. There has to be balance, with sports entertainment outweighing the wrestling.
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