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I'd keep the brand split, but would actually stick to keeping wrestlers on the exclusive brand, except maybe for Mania and Bragging Rights.
The shows would be structured to showcase under and mid card talent, while building hype for the main event match for the upcoming ppv. I remember watching a Legends of Wrestling roundtable discussion, and JR quipped that WWE gives far too many PPV matchups away for free. And he makes a point. If we can see Orton and Cena live on television for the standard cable bill, why pump out $50 to $60 to see at a PPV?
Main event programs would go on last on the tv shows, with main eventers facing upper mid card guys who are on the brink, or members of a stable the main eventer happens to be feuding with. At no point would I give away a match feautring the two PPV headline guys in the same match for free. Outside of muggings, run ins, and cheap shots, they'd stay away from each other until the PPV.
Mid card titles like the IC and US belts would be feautred and defended more often on television, and made to seem important. The belt should be used as both a step towards main eventing for the younger guys, and a place of semi permanent status for guys who aren't quite main event material, but can still contribute and help put guys over and make them look good. PPV card wise, the titles would be defended at the end of the 2nd hour of the show, as it would lead into the main event programs for the third hour.
Tag teams would be reestablished, and take up the undercard on one of the two shows, but not both. Having something that's exclusive to each brand would be refreshing, and give it an identity outside of "flagship" and "B show". The show with tag teams woud have a mix of young up and comers who need exposure and are exciting to watch (London/Kendrick), veterans who have been around and are still useful (Regal/whoever), and young guys who need a vet to help them develop and guide them (like Niedhart did with Bret), with of course the young guy having a bright future. Tag teams would not be made only to break up. In some cases, like the young green rookie teaming with the savvy veteran, the idea would of course be to eventually push the kid into mid card singles competition, but it wouldn't be rushed. Another exception would be if one or both members of a team are doing so well with connecting with the crowd individually that a singles mid card run is looking to be the next step, start a slow build of tension towards breaking up, spanning over months, maybe a year, rather than a few weeks (see Hart Dynasty). Tag teams would also be real teams, pairing guys with similar in ring styles (see London/Kendrick, Jannety/Michaels and WGTT), rather than just throwing two guys together for the hell of it (see Regal/Tajiri).
The show that feautures tag teams exclusively would feature Divas as well, but in Valet roles only. The opposing show would then exclusively feature competent, competitive Diva wrestling on the undercard to open shows and lead to the mid card. The Divas title would this show's version of the tag titles. I;d also reestablish managers, using guys who are good on the mic, and could help elevate talent (JBL, Cole).
Feuds should be build around ending at one of the "Big 4"; Royal Rumble, Mania, SummerSlam and Survivor Series. The four biggest shows of the year should symbolize the end of one story and the beginning of another. Gimmick PPVs like Elimination Chamber, Extreme Rules and MITB would be welcome. Bragging Rights is fine as is, as is Night of Champions. Other gimmick PPVs, though, need to be phased out.
Big time matches like Hell in the Cell should be saved for a big time show. No need to whore it out on an entire PPV, thus exploiting it and taking away from what it stands for.
Lastly, I'd go back to having exclusive voices for the broadcast team. I loved when the match calling would switch between Jr/King and Cole/Taz depending on what show was being represented. They need to go back to that to give the brand more identity, and save the three man booth for Bragging Rights and the Rumble.
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