Poor long term planning by the WWE rather than the WWE giving up on those wrestlers.
Sheamus and Barrett had some potential Wrestlemania matches set in theory with Sheamus vs Triple H and Barrett vs Undertaker but the WWE dropped both for an Undertaker vs Triple H match.
Ziggler was more due to being a short term main event challenger since Del Rio locked up the title spot when he won the Rumble. It was good that Ziggler had his chance with a title feud but it made sense for it being just a short term feud.
Morrison was basically stuck with nothing due to Sheamus turning his attention to Bryan and the removal of the Money in the Bank match that could have showcased more of Morrison's high flying offense.
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