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An even better analogy would be a certain company (MLB, NFL, a movie IP, doesn't really matter what) only licensing their clothing to one manufacturer exclusively after giving it to five different manufacturers. That isn't a "monopoly". That's the license owner's right to do what they want with their license and sell it for however much they want. No one "forced" the NFL into the deal with EA. EA was just the highest bidder, and rightly so.
And other companies released non-licensed football games (Blitz, Backbreaker), so it's not like there weren't even other football games out there.
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