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Creating Wrestlemania and then making it become a national ppv instead of the regional ppv like other wrestling promotions did. Also realizing using celebrities for these shows gave it quicker mainstream appeal than having to spend years to build up the media and mainstream popularity.
Rip-able Hulk Hogan shirts since he must have made a fortune from all the ripped shirts people kept doing when mimicking Hogan.
The "Vince McMahon" character as the rich, authority figure, and bad guy to counter the rebellious Stone Cold character. It got created after the Montreal Screwjob but it worked great with Stone Cold's development during the Attitude Era.
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