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Dunno about Edge. If anything, the introduction of the Rated-R superstar/MITB win/his program with Flair put him 'on the map', Cena just happened to have the belt when it was time for him to cash in MITB. The Cena feud maybe helped cement him as a main guy but I think he'd have accomplished it with any decent face. He was just a case of being 'red hot and ready'.
Orton got a lot more from Foley I'd say than Benoit, that was what cemented him as 'legit'. Benoit was basically a spare part when it came time for Orton to win the belt, he was just the guy to drop it to him. You could see they'd made their mind up that he was gonna be 'the guy/a huge star' sometime beforehand.
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