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Morrison has the look and the talent to be the top face of the company. His mic work isn't very good, but I remember back in 2004 when Edge was an upper midcard face whose mic work was awful. Then he became the Rated-R Superstar and all that changed, however that required a heel turn to get over again. Perhaps Morrison needs a strong run as a main event heel to get more over. The difficult part there is competing with The Miz and Del Rio for that spot.
As for others, I think it's Christian's turn to be Smackdown's top face. I wouldn't be opposed to a face turn from Sheamus either since I think he'd have a smooth transition.
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