Thread: WWE aquires Miller Sponsorship
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Old 05-01-2011, 07:18 PM   #21
SlickyTrickyDamon
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Eric Bischoff's comment on this from his facebook page:

"Congrats to WWE for landing a beer sponsor (Miller). That has been a target sponsor for years and one that I myself tried hard to land for long time. Going to be interesting to watch WWE walk the tightrope between marketing alcohol and their obvious kids demo. Stay tuned..this will be interesting from a business pov"
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