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That would require a huge makeover of how the WWE treats both shows and I doubt the WWE wants to go through the effort and time to rework the shows to fit Cena's character.
RAW is seen as more skit and promo heavy while relying a lot on the main event/upper-mid card which helps Cena a lot more than Smackdown putting more emphasis on wrestling and using more of the lower card to help develop stars.
Orton was a much better fit for Smackdown because he already wrestles better than Cena and his face character shared a lot of similarities with Edge's badass style face. Orton's promos are not as strong as Cena's so it made sense to use the edited show to improve him than keep trying on the Live show.
Sheamus also benefited by having his heel character already being similar to Del Rio's over-confident and cocky character.
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