Well, really, they don't HAVE to invest into it unless they have an end game. And an end game of 5, 10, or in Taker's case 20 years is virtually impossible to plan. For the first few years they can just have them go over in a realistic matter. They don't need a mega push at all. Once it's pretty obvious that the guy isn't going anywhere (say at 5-10 years) then you can start pushing the streak.
I guess with putting more thought into this, I could see it happening and it can be done realistically. I don't know if it'd work, but it can be done. But they'd have to go into it at first with a mindset of it being a possibility down the road but not set in stone by a long shot.
Really, there's a bigger chance of it happening by mistake, though again, I think that's unlikely at best.
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