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If the ratings is higher this week than last week, there isn't a problem. Only way it becomes a problem is if next week is lower which means WWE already has people loosing interest in what could be a huge storyline.
It could also mean people are not caring about having a new champion this quickly or Cena not being fired even though that was a huge stipulation in the ppv match.
Punk could still keep some interest as long as he keeps up his random WWE title tour with each week having the title in a new location but RAW can't just ignore his actions like they did yesterday or show him on a live feed to the audience one week.
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