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I think one of the biggest problems of the last 5-10 years has been a steady decline in concern and focus on their own product(s) (i.e., writing, wrestling, talent development, etc.) and more concern and focus being put on perception and profits (i.e., sponsors, partnerships, bad press, etc.).
During the Attitude era, they were consistently getting bad press because of their content and writing and never seemed to drop a storyline, fire a wrestler, etc., because they were more concerned about the quality and consistency of their product. They were making a good consistent product, resulting in substantial growth and profit and they didn't mind the bad press because they were concerned about putting out a quality product and beating their competition.
Think about all of the wrestlers and story lines that have been fired or punished, or hurt or dropped over the last 5-10 years because some sponsor, partner, or organization complained or simply threatened to withdraw support, leave or complain.
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