Quote:
Originally Posted by Anybody Thrilla
Who in their right mind would DVR something and watch all the commercials?
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I didn't say anyone would...but in not doing so, those who are Nielsen familes are at most counting as .75 of a viewer since they aren't watching the 15-18 minutes of commercials that are typical of an hour long show. Networks and advertisers have a more precise measurement called C+3 (commercial+3 days after the showing) which gives a better picture as to commercial viewing.
This is also the reason why online viewing (legal and illegal) and On-Demand viewing mean nothing towards a show's prospects. Advertisers don't want to pay unless these viewings show the same commercial spots as shown during the original showing.