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Pretty sure WWE loves being in the news for their stories. And no doubt a wrestler who ran away with the title and was defending it for other promotions would get covered by at least a few places and get the public interested in how the WWE would react.
Had this Punk thing not happened at the worst possible time (July 4th, taped Raw, Home Run Derby), I'm 100% sure the ratings would've popped due to the coverage it got
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