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Keep him in the news and they're bound to care eventually. I just think the potential gain from an angle like this far outweighs any loss. I can't see WWE being done any harm or losing anything following through with this. In the end they'll get their belt back regardless and likely get Punk back too. Might as well try to stir up some mainstream interest while you're at it.
They've done dumber stuff to get in the news
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