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They don't need to have a Ladder Match. Punk and Cena is a match that will sell itself based on just what these guys are fighting for. They don't need any frills or gimmicks to add anything to it.
Personally, I'm liking (more and more) the idea of Triple H screwing Punk at SummerSlam. The idea being that Triple H signed Punk to a new contract, but it was strictly business, and he absolutely loathes Punk and the things he has said about Vince, himself and what he did to the WWE Champion. Cue CM Punk saying that he wants Triple H to get in the ring with him, but The Game saying those days are behind him, and there's so much riding on his new position as WWE CEO that he can't afford to shake the faith of the stockholders. Basically, Triple H "hides" behind his position in the company while Punk tries to do everything in his power to get Triple H to sign for a wrestling match between the two (ideally at WrestleMania). Essentially, Punk gets a rub as an anti-hero and the new "Cerebral Assassin" in a way.
You can then get mileage out of Cena saying he never meant to screw Punk, and he wanted to beat him honourably. Del Rio comes out and tells Cena that Daniel Bryan is not the only man in the WWE with honor, and he announces that he'll be challenging Cena for the WWE Championship at Night of Champions. At that event, CM Punk makes his presence felt in the main event, and costs Cena the match and the title. Punk justifies his actions by saying "Cena screwed him, so he screwed Cena -- they're even." Cena doesn't think so, and wants CM Punk at Hell in a Cell. Punk agrees, because then "I'll get to prove I'm better than you, Cena, and the Cell will at least keep Triple H out of my matches."
At HIAC, Punk wins cleanly. This is to lend his "Best in the World" character steam. Elsewhere on the show, Del Rio retains the WWE Championship against John Morrison or something. Also, Orton beats Christian in a blow-off to their feud (Night of Champions sees Christian retain against Sheamus).
Vengeance has Punk getting another shot at Alberto Del Rio. Punk suspects that Triple H will get involved, but he tells Punk that he won't because it's bad for business at that point, and besides, Punk is too broken down after Hell in a Cell to beat Del Rio. There, Triple H does screw Punk again, helping Del Rio retain the WWE Title.
Basically, you just build to Triple H vs. CM Punk at WrestleMania.
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