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Originally Posted by The CyNick
Ive maintained the way to do it, is for Eddie and RVD to meet as babyafces (Summerslam probably). Eddie wins. Paul Heyman cuts a promo on RVD saying that he's lost his fire he's nothing, he's a loser etc. Dudleys come into attack, Eddie makes the save. They book a tag match on SD, then RVD turns on Eddie, and the feud really heats up.
RVD could then work for Heyman and do his bidding. That should get the fans upset. Plus, RVD and Eddie can put on some great matches.
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There we go, wasn't that easy. Almost ANYONE can get over as a heel if booked right. Whilst Van Dam is pretty popular, he's not blowing the roof off with his face pops so what's to stop him going heel if they so desired? Besides, when a heel starts turning face (such as RVD might do down the line), they often end up more popular than before if handled correctly.