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Originally Posted by 91
There we go, wasn't that easy. Almost ANYONE can get over as a heel if booked right. Whilst Van Dam is pretty popular, he's not blowing the roof off with his face pops so what's to stop him going heel if they so desired? Besides, when a heel starts turning face (such as RVD might do down the line), they often end up more popular than before if handled correctly.
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All they have to do is align his ass with Heyman, make him cheat via Heyman's help and act like an arogant SOB like in ECW. Seems pretty simple to me. And also make him the lead guy in a Heyman led ECW faction.