[Next Big Thing]

Originally Posted by Anybody Thrilla If a movie is rated PG, do yo watch it thinking about what can and can't happen based on the rating?

No but I do have some expectation about the content and nature of the movie and therefore act accordingly. PG implies I can watch the movie with my little niece and not have to worry about people dying Saw style.

I think you're reaching a bit here. The PG rating has two different implications for a viewer and a serious investor. For the investor, PG means a potentially wider audience and advertising/sponsorship/licensing pool which means more revenue. WWE knows that and there's a reason why they went to such lengths to make it known that their product was PG. If the company were to deviate from that rating to the point where those advertisers were turned off, that would hurt the company's bottom line and consequently the investor. And you can't dismiss that fact considering one of ECW's biggest problems was that advertisers never fully committed because the product was too unpredictable in terms of the content that would be shown week to week.