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He was the head writer of the WWF during the dawn of their most profitable era. That's why he's been signed to WCW and TNA.
He was originally brought on, the story goes, because Vince saw his Vick Venom fantasy booking in WWF Magazine and asked why it was better than what they were booking.
Russo was a big part of constructing the Attitude Era. The difference between his tenure with the WWF and WCW and TNA is that he had an ultimate filter in Vince McMahon in the WWF and doesn't have that in TNA nor did he have that in WCW. So while he does have good ideas, without a Vince McMahon there to filter him and bounce things around with him he's absolute shit.
He'd be better off as a consultant than a head booker.
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