Thread: FB/Twitter plays part of DECLINE in ratings/PPV buys?
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Old 10-19-2011, 08:45 AM   #25
SlickyTrickyDamon
Quark is Less Impressed.
 
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Buyrate is not an efficient statistic and it never was. In the 80s there were too few boxes to get a fair rating and now there are way too many. TV ratings are down because there is so much stuff to watch now either on TV or online.
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