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Saying Rock doesn't deserve it, and "there are other guys who deserve it" don't really go hand in hand necessarily. If Rock DID win the title, I guarantee it wouldn't be a long reign. If there "are other guys who bust their asses daily" but aren't at the point to even get close to the title, why not put it on Rock for the moment? If even to bring back in the old casual fan? It's not a "omg rock has the belt, shit that means Ryder wont be getting it now, shit shit shit" type situation.
And when I say for the moment, I don't mean a 9-month Triple H-esque run, I mean maybe a 2 month/2 PPV run to put someone else OTHER than Cena over eventually. He's already signed on for next years Summerslam so....yeah. Putting the title on Rocky doesn't seem like the horrible thing people are making it out to be in the grand scheme of things.
And again, they probably want the title on the match so that it can go on last. I've been saying that since they made the match.
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