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They have fucked up big time with CM Punk so far. The typical argument against this position is usually, "CM Punk is in the main event." The problem lies with how big the explosion could have been, not his position on the card. They failed to fully capitalize on the momentum they had during the summer with him. He has climbed up the ladder though, and if he could make that much noise before, I'm sure he'll do it again.
As far as #2, it seems half way toward a unified roster, the PPV matches tend to remain within the same brands.
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