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Easier to sell merchandise if a wrestler has a popular catchphrase or a character-type than having just a wrestler who is amazing with actual wrestling skills but nothing else.
Hulk Hogan probably made Vince a ton more money just from those rip-able shirts and Hulk-a-mania headbands/rags alone than Mr Perfect or other exceptionally wrestling skilled talents did with their in-ring work. Mr Perfect might have earned money from people wanting to see good in-ring work but Hogan sold shows just from a promo or catchphrase alone.
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