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WCW was already a major name in wrestling when Hogan came in, that's a pretty ridiculous comparison.
It's the same thing with TNA. It might not be AS well known as WCW, but it's on that level. If they brought in Cena, they'd pop a huge rating for a few weeks, but their booking would destroy it. It did with Angle and did with Hardy, the latter of which is a tested enormous draw.
It could not happen on an indy level at all right now. If ROH does expand and get major clearance with the backing of Sinclaire, MAYBE down the line, but that's a HUGE maybe and more likely than not a hell no. No one on the indy scene could afford someone like Cena right now.
It would all come down to booking, timeslot and backing. Let's assume you have all that. Amazing booking, a decent timeslot (say, 10PM on TNT on a Tuesday) and a major backer who's going to throw money at anyone huge, much like Turner (Bischoff) did. All you're missing is the star power. Since this is a fantasy world with immaculate booking, you could take someone on the level of, say, a John Morrison and make him the focal point and be relatively successful. If they acquired Cena it would absolutely blow it out of the water and they'd likely be made.
But right now? Taking a small company to a major company? Not happening, as there are currently no other promotions, other than TNA and WWE, who could possibly become mainstream.
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