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This is all completely subjective anyways. I know at least ten people who think Radiohead are terrible. Legit terrible. I certainly don't agree with them, but those same people also don't give two shits about The Black Keys, and most of them listen to nothing but radio rock and 80's. One LOVES Pink Floyd, another LOVES Led Zeppelin. But if you had them listen to anything else on your list, they would probably just go 'meh' and turn it off.
So IDK. Main point is that I wouldn't blame you for not classifying TBK as an all-time great. But one day, when they've paid their dues, and people look back at this generation of music, they are going to get a lot of attention from music enthusiasts for trying something that wasn't guaranteed to sell records at the time. It's not a new sound, but it's new in that it's unexpected in this generation. To me, it sounds like nothing -currently- being played. It sounds similar to old classics sure, but compared to anything else that's out RIGHT NOW, it's in a world of its own.
That's why I feel they are pushing the envelope. They didn't make records with the intention of making millions. They made music because of their love of it, and did with 2 people what some bands can't even do with 4. They went to a sound they loved, and gradually refined it over the course of 6 albums (and a couple EPs)
From the lyrics, to some of the subtleties in their songs (think this is something only someone who really gets into the band would even care about.. but the subtleties in Dan's playing are incredible, and part of the reason I would consider them amazing). I just can connect with their music, and if something speaks to you on a personal level, then that makes it great. Everything in the way the singer/guitarist constructs his songs just makes me love them. The guitar is as much a part of the emotional impact of the music as the words are.
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