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An example of WWE PG working?
Big Kev nearly kills Triple H with the Jacknife, if that move or other big bumps and head drops were overexposed right now the six replays on PPV wouldn't have meant anything.
The more WWE scales back in doses, the more impact when the mold is broken.
WWE PG isn't just for the good of kids, it's for the good of everyone who enjoys the business and want's it to evolve and succeed. The Attitude Era was a success because of the characters and their actions and words outside of the ring. WWE is trying to bring the focus back to the matches and titles, so that eventually a breakthrough character with shine through and break the mold.
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