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One thing it is is more dangerous.
I don't know why people smoke it, but I do have a guess as to why it's punished more strongly. If you look at the main reason WWE has a wellness policy and suspends people, it's an ass-covering measure. They won't want people getting caught dying on their watch. I don't know mortality rates, but synthetic marijuana is landing a fuckton of people in the hospital, something WWE can ill afford. At least, PR-wise.
That still leaves the question of why you'd smoke it instead and I don't know. Maybe it's more potent or easier to hide or something.
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