[Graveler]

Originally Posted by Fox Right, but to the large core of fans who dislike Cena, it's not really true heel heat, but more like X-Pac-heat. They don't hate him because he's playing a great character; they hate him because he's bland, boring and uninteresting to watch. In other words, he's getting "heat" for all the wrong reasons. WWE has played this Cena-tweener walking the line shit for too long now. They need to go one way or another, and it will be good for business either way. They turn him heel and he goes back to being a cocky, loud-mouthed trash-talker like he was in his "rapper gimmick", and this will actually turn him into a FACE. He'll become "cool" again and people will fucking cheer him (like they cheered CM Punk during his run against Cena in the summer). He'll become the anti-hero. Yeah, maybe he'll lose some of his kiddy and female fans who won't "get it," but his gain in adult male fans will totally make up for it. OR, he turns into a total asshole, "I am the WWE", corporate jerk off type of heel, who EVERYONE hates, and gives the WWE the biggest heel in the industry since Hollywood Hulk Hogan. And since he's been built up so ridiculously strongly over the past 8 years, any babyface who goes up against him will automatically be the underdog, which makes for interesting storytelling.

So in other words, go back to his old gimmick or become Triple H