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This echos others in the thread, but he is definitely a flash in the pan. He got over on his own, which is great, but it also means that WWE is automatically going to take a dislike towards him because no matter how much they publicly state it's up to the guys to get noticed, they don't want that. He was honestly really lucky to get the push he has because he has guys like Punk and Cena behind him. Without Cena especially, I don't think he would have gone anywhere in WWE and the YouTube series would have been his demise.
I don't think WWE sees him as anything more than something they can milk for merch. As much as people want to say he's over like rover, it's really only with a portion of the fans. The portion that Vince McMahon and the suits detest. Which is another knock against him. To be fair, he is slowly gaining more of a mainstream fanbase, but I think it will fizzle out long before WWE really takes notice of his real worth.
I do think he's solid and there's room for him to grow out of this gimmick and become, at the very least, a solid midcard mainstay. However, as I've said before, I believe that WWE will leave him too long in this gimmick and he'll forever be seen as a Eugene or Santino. Stuck in a terrible side-show gimmick that happens to get over. And there's nothing wrong with that on the surface unless he plans to stay in the business as a top star, because, as said, there's only a finite amount of steam he has for this gimmick before it becomes really old hat and destroys any chance of evolution from the character.
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