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With out even reading any post in this thread I can tell you the endgame of any storyline.
The company in question wants to make you watch their product with a series of matches and promos. They want you to watch their show to get the ratings to appease their sponsors, share holders, and anyone else who can make a buck off of it. They want you to buy merchandise with their licensed images so they can make more money there. They want you to go to itunes and purchase theme music. All of this, while retaining their fanbase. They want to broaden their product demographic to the point where you'll buy AJ Styles Cock Rings or John Cena Penis Pumps (plus their new breakfast cereal, Santin-O's).
That's the end game of said storyline.
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