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To be honest, I don't know if WWE would make Cena a heel going into his match with The Rock, and I say this because I'm not REALLY sure the fans would favor Rock SO MUCH over Cena. John will get booed, for sure, but we don't know if fans will keep massively favoring The Rock over him as Rocky shows up more and more leading up to their match.
Last thing WWE wants to do is turn Cena heel, only to THEN have fans cheer him more than they do now, OR, not get the negative reaction people think he'd get.
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