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Dominated as in almost making himself a hulk hogan of UFC. He started bad and due to health issues lost it at the end. But he took off like a rocket. For a good while there, he was unbeatable and his presence plaster the already rising sport, along with his name, all over the media. Brock Lesnar WAS UFC for a while.
To rise to the top of both aveunes the way he did qualifies as dominating
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