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CM Punk's biggest problem is this:
The WWE have marketed him in such a way that attracts NO ONE. Kids under the age of 12 (WWE's biggest target demographic) can't relate to CM Punk all that well. Adult fans like and respect CM Punk, but also realize that he can be sooo much more (i.e. like he was last summer). Most adult fans see the current CM Punk/Laurinitis feud as a cheap immitation of Austin/Vince. Furthermore - most adult fans like......but do not love.....this current version of CM Punk that is "restrictive" in what he can and can't say due to him currently being a face (again - as opposed to what he was doing last summer when he cut those promo's towards John Cena and HHH).
Heyman's recommendation: Let CM Punk be a tweener and let the crowd react to him however they want (and for the most part, the crowd would love him to death if he did this). Let CM Punk rip on The Rock, John Cena, Hulk Hogan, etc., etc.
If the WWE let CM Punk say and do whatever he wants (without obligating/restricting CM Punk to "act" like a face), then he'd appeal a lot more to the Adult/Internet fanbase as he once did.
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