01-31-2012, 09:33 PM
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#5
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Doin' It Right
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Quote:
The original plan was for the WWF-owned WCW to be a babyface group, led by Shane McMahon (who was the owner of WCW in the angle) to go against the heel owner of the World Wrestling Federation Vince McMahon. During May and June 2001, wrestlers identified as being "under contract to WCW" (such as Lance Storm and Hugh Morrus) "invaded" World Wrestling Federation programming, by making several run-ins. The ultimate goal, reportedly, was for WCW to "take over" one of the WWF's two primary programs, either Raw or SmackDown!, and rebrand it as its own separate entity. To test the waters for this, the final twenty minutes of the July 2 Raw telecast was given over to WCW, which brought in its own commentators (Scott Hudson and Arn Anderson), ring announcer (Stacy Keibler), referee (Nick Patrick), ring apron, and Chyron graphics, to present a match between Booker T and Buff Bagwell for Booker's WCW Championship (which he had won on the final episode of WCW Monday Nitro). This continued on SmackDown!, where Gregory Helms lost the WCW Cruiserweight Championship against Billy Kidman and Booker defended the WCW Championship against Diamond Dallas Page.
The Booker/Bagwell title match, however, was very poorly received both by television viewers and the live crowd in the arena, with the two other WCW matches receiving a similar reaction. The decision was thus made to make WCW a heel group who was out to destroy the WWF. On July 9 on Raw, when then-face WCW owner Shane was scheduled to face Page in a street fight, the two instead attacked The Undertaker, turning Shane heel (Page had already debuted in WWF as a heel, as part of a stalker angle with Undertaker and his wife).
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