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Any popular weekend TV show in India rates between 1.5 to 2.5 TVRs here in India. However, the reach (estimated 14 million) is a bit of an overpull. The leading TV audience measurement firm in India (TAM - Television Audience Measurement) doesn't really have the comprehensive reach that a Nielsen does in the US. So the industry does take the numbers at face value, especially since ratings aren't really indicative of the time spent by viewers on a particular time slot.
That being said, Ring Ka King is slowly gaining in popularity, at least that's the thumb impression. It's still not as popular as the WWE is, tho. I believe TEN Sports (that has rights to WWE programming in India) draws in more viewers than Colors does, although i do not at the moment have numbers to back that claim up.
As far as a business opportunity, i'd like to know who owns the format. Is it Endemol, TNA, or a combination of the two along with a third party? If it's a format that can be licensed and sold to other networks, then i would say that in the long run, this could prove to be a better business investment. Each country that craves pro-wrestling needs a localised wrestling promotion, and a RKK-styled, TNA driven one could claim to be the answer. At the end of the day, it'll be like licensing any TV show.
To make it a full fledged promotion, however, would seriously take a LOT of investment. It holds good only as an seasonal TV show.
Interestingly, the WWE has set up shop in India, though the plan right now is to secure merchandising and licensing contracts. If the success of RKK is any indication, a live WWE show would do brilliantly.
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