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almost all "shock value" gimmicks are garbage. boogeyman ate worms. dreamer ate everything. mideon was naked. all of those gimmicks burnt out pretty fast. goldust is the only exception i can think of at the moment.
it depends on how he rolls with this. if he can make it interesting, cool. the "arrogant playboy" thing means he will probably be flirty and irritating. it doesn't mean he will walk around wearing "i like cock" t-shirts.
it almost sounds like he will have jericho's wwf debut gimmick. last i heard, jericho was still doing ok.
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