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See the other thing is that back in the day you could take a lot more time with pushes. Guys weren't working on TV every week in competitive matches, so it was easy to strecth out a build for months or even years. Nowadays guys are slotted into certain positions, and we see them in those spots every week. Thats why a guy like Matt Hardy will have a tough time making it to the top, even though he has the talent to be there. I mean we've seen him lose so much, its tough for the average fan to all of a sudden go "okay now he's a main event guy".
With Goldberg, I dont think he was hurt so much by the loss to Nash as he was by the fact that he never got revenge. Again, go back to Hogan, he lost to Andre in 88, but what kept him over was that he avenged the loss, and then worked back up to get the title back. In WCW Goldberg never got that revenge, and then he had injuries, ill advised heel turns and all that contributed to his downfall as a major draw.
And then with Lesnar, I dont think the success was a big factor, I think the travel and the politics are what caused him to rethink his goals and tryout for the NFL. I mean its hard to imagine someone would be upset being at the top, you just the best payoffs, you get to headline all the shows, so why would that bother you?
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