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Long shot would probably be Ryder outside of the top stars or established big names.
First star not in the top spot or as a really well known name to take advantage of the internet for his benefit. Then managed to sell a lot of merchandise even though he's barely on tv which means his fanbase has been growing enough to keep the level of spending high enough for the WWE to care.
He's already considered a top star by WWE Shop standards since he's usually grouped together with the bigger stars for merchandise on the front page and in stuff.
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