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Tensai isn't working, though. They've already replaced him in major storylines with Big Show. If you want an answer as to "Why isn't this a good idea?" then perhaps you should accept "It's not working."
To be honest, I don't even have a problem with the attire Tensai wears, or even the tattoos. What bothers me is just how that's his whole deal. The only real heelish things he's done since debuting are acting grumpy and attacking people after the bell. During matches, Heath Slater is actually a better heel, in that he puts his feet on the ropes in submission spots and pinning attempts.
If Tensai explained why he hurts people, I would be more into the character. "In Japan, my past in the WWE meant nothing and only made people jealous. The guys in the back would gang up on me and beat the crap out of me before and after shows for months until I got so good that I could take them all. The world showed me no respect, so I will show none back."
Right now, even if you disregard the Japanese stuff, he's still just a big guy who hurts people, and that's bland as all fuck. Matt Bloom the performer is not to blame for it, really. At least when he went from being Albert to A-Train, Heyman at least explained it in a backstage segment where it was Albert getting serious about dominating the WWE, and he would now flatten anyone who would get in his way. It was a transformation and something that showed the A-Train character had found motivation to succeed on the SmackDown! brand under Heyman's guidance.
Tensai is just "I worked in Japan for a bit, so I'm going to dress up like this. Take me seriously."
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