Austin himself put on a great performance as a heel up until the Invasion angle started. But then he became a comedy character.
The heel didn't work, but it's not Austin's fault. He reached a point where fans just didn't want to boo him. They probably shouldn't have turned him. It's not like his babyface character was getting stale. Also, there was no shortage of top heels in WWE at the time (Triple H, Angle, Jericho would have eventually turned).
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