[Next Big Thing]

Originally Posted by Fignuts Dunno, feel like it was a good business decision. Put him against the top guy to maximize the impact of his return. The WWE year doesn't start off in january like the rest of us. It starts off after WM, and that was a great way to kick things off.

I agree. Having him come back the night after Wrestlemania was great timing. It's what they did after that where I think they fucked up. I think they blew their load early by having his first match back be a loss against Cena on one of the gimmick PPVs. It felt like they were in a rush to get Cena a win against a recognizable and fresh name after losing to Rock or at least hesitant to have him lose on back to back PPVs to part time stars.

Lesnar vs. Cena could have had an intriguing build up to Summer Slam with Lesnar making occasional appearances to wreck shit and taunt Cena... Maybe even have him cost John a title match. If they could build up Rock/Cena for over a year, they could make due with Lesnar sporadically appearing in April, May and June before really building it up in July and early August before one of the Big Four PPVs. Even from a financial perspective, I think Lesnar vs. Cena at Summer Slam would have brought in even more revenue than it typically does.